From practice: made for you.
We are Koen, Wouter, and Lisa. As personal trainers, physiotherapists, and dietitians, we saw the same pattern every day in our work. You want to live a healthy lifestyle, but reality catches up with you. Work, family, social obligations… in the hustle and bustle of everyday life, good nutrition is the first thing to fall by the wayside.
We spent four years developing this product, and our combined nutritional knowledge and practical experience have paid off. A perfect blend of protein, fiber, and long-lasting energy. A nutritious and delicious breakfast in an instant.
This is where taste and performance come together.
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Koen - Coach
During my student days, I worked as a gym coach. I noticed that many clients found it difficult to eat a diet rich in protein and fiber. My twin sister Lisa is a dietitian, and my best friend Wouter is a physiotherapist. That's why I developed PROATS together with them. A super tasty and quick breakfast that fits perfectly into a busy lifestyle.
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Wouter - Physiotherapist
As a physiotherapist, my clients' health is my top priority. In my work, I've helped many clients using combined lifestyle interventions. One problem I often noticed: a healthy, nutritious, and delicious breakfast seems to be a challenge for many people. Yet, this is precisely the foundation. That's why I wanted to make a simple and healthy breakfast easy.
FUNCTIONAL AND DELICIOUS
Our ingredients
One of our founders is a certified dietitian. This is reflected in our products. Do you see our ingredients on this shelf? We want each of our additions to really contribute to your experience. All this with your well-being as top priority. We believe that eating protein and fiber rich food can be easy and also incredibly tasty.
From home to worldwide
Our products
PROATS supports you in all areas. From home, at work, in the camper, to the highest mountain peak. From home meals to expedition packs. Lightweight, and always with our same formula: high in protein, high in fiber, low in sugar and high in energy.