Coach Jason: "How PROATS changed my morning (and my clients')"

By Jason Prins – Online Fitness Coach & Accountant

If you know me a little, you know: I love structure, results and efficiency.
Not only in my work as an accountant, where I work 40 to 60 hours a week, but also in my company Jason Prins Coaching , where I help successful, driven men to regain their energy, health and physical condition.

And that's exactly why I eat PROATS almost every morning.

From chaos to control

I coach men who seem to have it all: a thriving business, a busy career, or a family life that never ends. But behind that exterior often lies a different story:

• No time (or attention) for their food
• Sleepless nights
• Mornings full of haste
• And a physicality that no longer feels like “their own”

Sound familiar? Me too.

Because I know what it's like to work long days, filled with meetings, appointments, check-ins, and content creation, my own food has to be quick, easy, and nutritious.

I refuse to compromise on my health, and I teach my clients that too.

Why PROATS?

PROATS is one of those products that makes you think: why wasn't this available before?
High in protein, high in fiber, ready in 30 seconds, and above all: super delicious.

I eat it almost every morning, and it's become a regular part of my coaching program. Because where many men stumble is precisely at the very foundation:

No time = no breakfast = no control over your day.

But with PROATS, that excuse is gone. It fits into any morning routine, no matter how busy you are. And because it starts your day with the right macros, you prevent energy dips, snacking, and procrastination later in the day.

Results from practice

Since I started using PROATS — and integrated it into my coaching — I've seen more consistent results not only in myself, but also in my clients.

We often talk about calories, muscle mass, recovery… but structure is the real game-changer. And if you start your day with a quick, protein-rich meal that you enjoy, you've already scored a first win.

• More energy in the morning
• Less tendency to snack
• Better recovery after training
• And for many of my clients: finally back in control of their eating habits

More than just breakfast

For me, PROATS is more than just a convenient breakfast.
It has become a symbol of how simple healthy living can be, if you just have the right tools and structure.

That's why I say to every client who starts with me:

Want to lose fat, build muscle, and regain your energy? Then we're not just going to train. We're going to optimize your entire lifestyle. And that starts with breakfast.

And yes, PROATS now plays a permanent role in this.

Your starting point too?

I'm Jason Prins. I coach driven men who work hard, carry a lot, and often forget to take care of themselves. Men who want to lose 6 to 10 kilos of fat, want to feel strong again, and don't think they have the time.

Would you also like to discover how easy it can be to become fitter and more energetic, without giving up your freedom, meals or workload?

Then I will help you further.
PROATS is part of.
I will guide you in the rest.

Message me on Instagram (@jasonprinscoaching), and follow me for more tips.
Towards more fit, healthy and energetic people.